Posts in Author’s Guide to Social Media

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Dear Authors: Please stop creating attention-seeking controversy on the internet.

February 26, 2014 | Susie | 16 Comments

The whole Lynn Shepherd debacle (sj pretty much sums up my feels about that here) is one incident in what is becoming a disturbing trend where some self-published or little-known authors go on the Huffington Post (or equivalent media) and write an “opinion piece” about […]

Do blog tours and extended promotions actually turn followers off?

August 12, 2013 | Susie | 55 Comments

We’ve done a few events and blog tours here at IB in the past. Blog tours, if you’re not familiar with them, is the digital equivalent of hopping city-to-city to promote one’s book; instead of physically traveling, you’re being promoted/reviewed/guest posting on different blogs. The […]

[Reading Rage] Dear authors: If I want your newsletter, I can click “subscribe” myself.

July 31, 2013 | Susie | 76 Comments

I know that as a blogger who reviews stuff that people want to sell, I am going to get some solicitations. I know this. I’ve mostly come to peace with it. (Mostly.) I’ve even come to peace with the fact that not everyone is a […]

How an author gets discovered by readers.

June 24, 2013 | Susie | 49 Comments

This post was edited on 5-27-2014 to reflect an expanded viewpoint on sexism in writing and bookselling. I’ve been wanting to write this post for awhile when a case study fell into my lap. And by “case study” I mean, I bought a book by an […]

Getting a blogger to review the book you wrote, part deux.

June 2, 2013 | Susie | 48 Comments

This isn’t the first post I’ve written about how to get people to read your books, and it probably won’t be the last. The incident that inspired this post was an “event” on Goodreads that I was invited to, for someone’s book promotion. If you’re chuckling […]

Authors, are you doing the wrong thing when it comes to Twitter sales?

May 22, 2013 | Susie | 43 Comments

EDIT: As many people pointed out, this TOTALLY ALSO applies to Goodreads. See comments for details. About a week ago, I was live-tweeting my new cable internet installation. I know, it doesn’t sound like much to live-tweet, but the dude installing my cable was unusually […]

So, you want to charge more than 99 cents for your ebooks? Here’s how!

November 5, 2012 | Susie | 31 Comments

So, I was reading this article that someone linked on Twitter about what the 99 cent eBook price-point “means” or whatever to the future of self-publishing. If you know me at all, you know that I was eye-rolling pretty hard over some of the stuff in the […]

The Author’s Guide to Social Media: Does bad publicity hurt authors?

July 28, 2012 | Susie | 30 Comments

So, there’s been a lot of to and fro lately–well, really, not just lately but often–about authors, social media, and “bad behavior.” Before I get started, I’d like to side-step for a moment to discuss why I focus so much on author behavior and not […]

The Author’s Guide to Social Media: Book bloggers can be your best friends.

May 20, 2012 | Susie | 28 Comments

…. or, of course, your worst enemy. We’d really like to be friends, though. (Well, I can’t speak for everyone, but I would like to be your friend, at least.) When everything goes well, book bloggers and authors have a symbiotic relationship. We bloggers have […]

The Author’s Guide to Social Media: Goodreads: how to tell if you’re doing it wrong.

May 11, 2012 | Susie | 23 Comments

I logged into Goodreads this morning and found something highly irritating. Goodreads has a tool that allows you to suggest books to your friends. (That isn’t the annoying part. Stay with me.) Because I basically accept everyone’s friendship on Goodreads, I’m sure I have a […]

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